Founder · CEO · Educator · Woman of Faith

Building the support
I once needed.

I am Shayna Vincent—Founder and Executive Director of Esther Funds Foundation, Founder and CEO of Pretty Girls Who Serve, an educator, published author, ministry leader, and living testimony that the timeline may change, but the promise still stands.

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Florida A&M UniversityHillsborough Community CollegeΣΓΡ

A message from the founder

“Esther Funds Foundation was never just an idea.
It was an assignment.”

Meet Shayna

Resilience turned into responsibility.

Originally from Tampa, Florida, Shayna Vincent is the Founder and Executive Director of Esther Funds Foundation, the Founder and CEO of Pretty Girls Who Serve, and a proud graduate of Florida A&M University, where she earned a Bachelor of Science in Elementary Education.

Her journey to graduation was not linear. She navigated higher education without enough guidance, lived with ADHD and a learning disability, faced depression, left college more than once, and was once encouraged to give up. She chose to keep going.

Those experiences became a deep empathy for students facing financial hardship, mental-health challenges, and a lack of support. Today, she leads EFF with humility, faith, and the conviction that a difficult season should never be the final chapter of a student’s story.

Educator

Teaching is both her profession and her ministry—helping young people see possibility in themselves.

Founder & CEO

She leads Esther Funds Foundation and Pretty Girls Who Serve with empathy, vision, and accountability.

Woman of faith

Her leadership is rooted in obedience, service, and the belief that purpose can grow from pain.

Her testimony, in her words

“God never gave up on me—even when I gave up on myself.”

School once felt more like survival than a place to grow. I was bullied for how I talked, how I learned, and how I showed up. ADHD made focusing difficult, my GPA fell to 1.7, and depression left me without the words to explain what I was carrying.

In 2022, God met me in a quiet season. During a fast, He led me to the Book of Esther. Later, at FAMU, I saw students struggling academically, emotionally, financially, and spiritually—and I heard clearly: This is why I brought you here.

I began with a toy and book drive. At first, no one donated. Then a whisper—“Trust Me”—became hundreds of donations. I promised God that if He let me do this work, I would help college students and become who I needed.

This is my testimony. This is God’s work. This is Esther Funds Foundation.
— Shayna Vincent

Founder & CEO · Pretty Girls Who Serve

Beauty in Christ.
Purpose in service.

Pretty Girls Who Serve is where faith, self-worth, leadership, sisterhood, and real community impact meet.

Becoming

Proverbs 31 women

Shayna founded Pretty Girls Who Serve from her own journey through depression and low self-esteem as a young girl. What once made her question her worth now fuels her commitment to helping other women recognize that beauty is deeper than appearance—it is identity, healing, wisdom, faith, and purpose.

Now on her own health and wellness journey, Shayna is growing alongside the women she serves. Pretty Girls Who Serve creates space for women to become secure in who they are, wise in how they move, confident in their God-given beauty, and ready to make a difference in their communities.

“We are becoming Proverbs 31 women—secure in who we are, wise in how we move, and ready to make a difference.”

FaithSelf-worthLeadershipSisterhoodService

The journey

It is never too late.

Seven years from starting college to crossing the stage—and every interruption became part of the assignment.

2018

The college journey begins

Shayna starts college carrying a love for education, unanswered questions, and the determination to become more than her circumstances predicted.

2022

A private yes to God

In a season of isolation, prayer, fasting, and rededication, the Book of Esther becomes the beginning of an assignment larger than her own story.

2023

Esther Funds Foundation is founded

What began as a toy and book drive grows into a calling to become the support Shayna once needed as a student.

Jan. 23, 2024

Founders Day

EFF becomes officially incorporated—turning obedience, faith, and lived experience into a national organization.

2025

Graduation, at last

After interruptions, setbacks, ADHD, depression, and seasons of doubt, Shayna earns her B.S. in Elementary Education from Florida A&M University.

Today

Every Future Fulfilled

An educator, author, ministry leader, and executive director, Shayna is building a future where financial hardship does not decide who gets to graduate.

The vision

More funding. More support. More students crossing the stage.

Shayna’s vision is to grow Esther Funds Foundation into a national force for college retention—meeting urgent needs, building campus communities, strengthening faith, and ensuring students are not pushed out of school by circumstances beyond their control.

Explore Esther Funds Foundation

10+collegiate chapters launched

100sof students served

1guiding promise: Every Future Fulfilled

∞possibility when students are supported

Connect with Shayna

Let’s build something that helps students stay.

For speaking, education, ministry, partnership, media, and thoughtful collaboration.